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Should I Solely Rely on Vendor Lists?
There was a time when vendors earned their way on what’s called a “preferred vendors list” as being the best choice for a product or service based on the opinions of the leaders at the venue. These opinions were based on having several experiences with each vendor. From there, a relationship was established and each vendor embraced the idea of being the very best every time they set foot in a venue because they knew that no matter what, their performance was a direct reflection of the venue and the people who referred them.
Today’s Vendor List:
Some venues have found a way to generate profit from vendors who can afford to advertise. This method, a twisted version of what was called “payola” back in the early music industry days, is a direction that a lot of venues seem to be embracing under the auspices that each vendor selected (by the publishing company) will be a great asset to the venue. The end result is that the publisher of the list and the venue make a profit. It seems simple enough. The downside, however, are those customers who innocently walk into a venue expecting to be able to trust the leaders there are being tricked into selecting vendors who may not be the best fit for them. To add insult to injury, there are venues where the owners want a finder’s fee each time a vendor works there even though they are making a profit on the rental of the venue. Sadly enough, these venues aren’t far from your backyard. The traditional earned placement on a preferred vendors list is a thing of the past thanks to shady publishing companies and venue owners who often only see the bottom line.
Every Vendor list that has our name on it was 100% earned and not paid for. We encourage you to confront the person you are working with and ask them directly about us. Some will squirm because they know that if you choose us and we aren’t on the list, they won’t get their finder’s fee.
Keep it simple:
Fancy advertising is one thing but nothing beats a referral. Go with your gut. People book us because they want their guests to have a great time and trust us to do our job. It’s why we have meetings and spend a great deal of time educating ourselves in the industry. Regardless of our leadership in the industry and the many copycats we encounter in our own region, we are constantly evolving and staying ahead making it harder for those who are less than adequate to keep up with us. Keep in mind; we do appreciate the flattery of their attempted imitation.